Selling a cottage to gain the greatest exposure for your property
Hi,
I'm, Peter Rollings, owner of this site
If it has come time to sell your property, piece of mind knowing that every part of
your sale is covered professionally is so important.
For Sellers...
KEY QUESTIONS you should ask...
The first (of course)is..."What is my cottage worth?"
There are so many factors...
The location, the waterfront, the lake, the region, you're property itself...
...all combine to gain a "value" that you may list the price of your property at.
You 'may' have an agent say...
"Your property is worth $xxx,xxx" without any supporting documentation....you are trusting their word
Or...
they may come in with documentation, a CMA (comparative market analysis)
and then say your property should be worth this much $xxx,xxx...this should be a minimum they provide
Or...
You may think that you're property is worth a certain amount....
and get a nice surprise...finding out it's worth more that you thought...or, on the downside,
not as much as you thought...
You also should ask...
What strategies do they use for marketing your property?
The fact is many Buyers (that are also reading this) will live hours
away from your property...
...AND...
...today's advances in technology and marketing go FAR BEYOND listing
your cottage, waterfront home or your luxury property just on the MLS® system and having a single property website.
Typical, routine answers, will follow...
Answers such as:
We list on the MLS® system (everybody does unless its exclusive)
We list on our company website (quite often a generic website all their agents have)
We create a single property website for your listing (yes, some are amazing...yet most buyers never see them)
We list in a local publication (a waste of time and money for select cottages and luxury listings)
We list in a glossy magazine (how often do Buyers pick this magazine up when they live hours away)
Ask these questions...
Do they share cottages for sale listings on the DDF feed to give your property more exposure? (Many agents will not!)
Do they have Buyers on a database that are actively looking now?
What are they pro-actively doing for marketing now? (Most ARE NOT professional marketers, and stick with the old ways)
Do they have a social media marketing strategy?(This will stump a lot of agents, remember...times are changing...and so are your Buyers.)
What is your marketing budget? (Some have great budgets, because it costs a lot to list in a glossy magazine)
You want your cottage in front of the most buyers possible....
...like our Buyers that are looking across Ontario.
Pricing, based on comparibales, yet with an art of knowing the maximum amount you can achieve in your
sale..pricing with a plan.
Marketing exposure EVERY SINGLE DAY to the maximum number of potential buyers can allow
you to find the buyer for your property and gain the best possible price.
Book a no obigation appointment with one of the agents connected with this marketing program today
Direct factors that determine the value of your cottage
Location- the region and lake your property is in/on
Condition- the overall condition of your cottage property
Pricing- the value established for listing your property
Factors that can determine YOUR final selling price
Competition- other properties in your region your cottage is competing against
Exposure- Marketing today is MORE THAN JUST listing on the MLS® system
Pricing- Again, repeated...the price is a key factor
Before you list ask...
...What strategies are used for marketing your property?
Common answers will follow such as...
We list on the MLS® system (everybody does unless its exclusive)
We list on our company website (quite often a generic website all their agents have)
We create a single property website for your listing (yes, some are amazing...yet most buyers never see them)
We list in a local publication (a waste of time and money for select cottages and luxury listings)
We list in a glossy magazine (how often do Buyers pick this magazine up when they live hours away)
Since 2008 I have been connecting Buyers and Sellers with great agents that live and
breathe the waterfront market across Ontario.
Get in touch with us a desription our marketing system desgined for maximum exposure...
...and the advantage of having numerous potential buyers
waiting, on a dedicated new listing feed.
All Information about Purchasing Cottage and Waterfront Real Estate Courtesy of Peter Rollings- Broker
Solid Rock Realty Inc.
75 King E Brockville, ON K6V 1B2
Direct Line 613-802-0090
Office: 613-498-3113
This Website is Not Intended to Solicit Buyers or Sellers Under Contract with Another Realtor® and/or Brokerage
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